New Things

Tuesday, December 11, 2012

For awhile now I have been struggling with my blog's niche. When I started this blog it was mainly about shopping. I had an hour long lunch break that I mainly spent killing time by wandering around Anthropologie or the Pink Palm 4-5 days a week and pretty much all my time online was spent perusing various online stores and other fashion/style related sites. At the time, style (and keeping up with everything in all my favorite stores) was my passion. Don't get me wrong - I still love to shop and put together outfits, but it's not the only things I'm passionate about anymore.

When I first started blogging, one of my favorite things about it was the relationships I developed with other bloggers. Then, after about a year of blogging I took an unexpected break for a few months (I was too stressed out by things going on in my life - nothing horrible, just a really negative work situation/realizing I absolutely hated the career I had chosen). When I finally got back to blogging it just didn't seem the same. I didn't feel as connected to my blog as I had in the past and I couldn't figure out what had changed. Hence, my blog identity crisis.

Anyways, while having my blog identity crisis I realized something. Although I really enjoy posting about fashion and style, it's not what I'm truly passionate about - so obviously I'm not going to feel as connected to it! I've made a lot of changes in my life (some more externally obvious and some more in just the way I've decided to think about/deal with things/live my life) and yet I wasn't really reflecting any of that in my content. So - I made a decision.

I've started a new blog to share what I really love - creating things. Delightfully DIY (my new blog) will have tons of diy tutorials (which I guess is probably obvious). I'm also going to be posting free downloads and printables. I am always making things in Illustrator (like patterns, backgrounds, social media icons, etc.) that I never end up using - so I've decided to share! If you like creative things and DIY projects, please come check out Delightfully DIY!

{Full tutorial for these earrings on Delightfully DIY}

I'm not giving up on Not Without Heels though - I am still going to keep blogging here (because after all I really do still enjoy fashion)!


  1. I've struggled with my niche as well! In 4+ years my blog has had 3 names!!! lol. Now it's a lifestyle blog to give me more room to focus on everything I love. I can't wait to check out your new blog! Have a great weekend!!!

  2. So awesome. I'm def. going to check out this DIY blog. :)



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